Legal & Regulatory – Keeping Your Brand Talkable Not Liable

Social media for business is increasingly becoming a common practice, and smart brands are bringing their marketing and legal teams together to ensure their social tactics are both successful and compliant. While there has not yet been major litigation passed for social business practices, it is vital for marketers and legal practitioners to work together in order to achieve true brand success. Learn how these two groups can come together to ensure your brand remains talkable – not liable.

Program Goal: 

Dynamic perspectives and case studies from current industry leaders about the joint effort of the marketing and legal department to ensure successful social business practices. You’ll learn the ins and outs of safeguarding your business and brand in the social media age through insightful sessions focused on:

·        Best practice advice for how marketers and lawyers can work together to ensure a brand remains talkable - not liable

·        Rules and guidelines for conducting a truly integrated sweepstakes

·        Risk Management, Legal, and Regulatory issues

·        What you need to know about managing Your Social Media Partners

·        Insights on protecting your company's identity in a virtual world 

Who Should Participate:

Brand marketers of all levels and legal practitioners who are responsible for making sure their brands remain ethical and legally compliant in their online and/or offline initiatives.

 Syllabus:

Session One

Oil and Water:  How Social Media Issues Impact Legal & Marketing Departments 

This panel will discuss how the expanding world of social media affects legal and marketing with critical issues and the collaboration needed to solve these issues. Experts in the field will discuss the critical business decisions needed to adapt and prosper in today’s evolving consumer engagement era.

Session Two

Sweepstakes & Promotions:  What Brands Need to Know to Navigate Legal Landmines

This session will provide a comprehensive overview of the legal landmines in conducting social media marketing sweepstakes and promotions. You will leave this session with a thorough checklist and practical guidance on how best to conduct legally compliant promotions utilizing all social media and mobile marketing channels.

Session Three

The Intel Experience: Addressing Risk Management, Legal, and Regulatory Issues in Social Media

Social media engagement can be scary for many businesses given the legal and privacy concerns that arise. However, the use of social media is a great opportunity to interact with customers. This session will show how Intel addresses legal issues in its social media efforts, from how to establish a risk management team to how key stakeholders work together in dealing with issues once they occur. The session also will highlight recent regulatory efforts that could impact your company’s social media use.

Session One

Working Relationships:  How to Effectively Manage Social Media Partners

Social media partners and vendors can improve or tarnish a brand's reputation. The session will focus on sharing helpful tips for building a process to effectively manage a brand's social media partners. Attendees will learn how social media partners play an important role in an effective brand campaign. And, attendees will learn how to design and implement a process to manage social media partners in order to reduce legal and business risk exposure.

Session Two

Marketers. Lawyers. Customers.

Making Social Marketing Platforms Work for Everyone 

Marketing departments come up with great ideas. Legal departments understand the compliance risks involved with these great ideas. Marketing departments feel crimped by the legal restrictions imposed on them. Legal departments feel as though marketing departments ignore their advice. This panel of marketers and lawyers will discuss practical strategies for bridging the gap between great ideas and legal guidance to help brands more meaningfully connect with customers with social media marketing programs.

Session Three

Session details coming soon....